Episode #45: Craft Newsworthy Content with Amanda Milligan
“Newsworthy content is a great blend of getting your brand name out there while building trust in what you’re doing, your values, and what you’re trying to provide to people.
”
-Amanda Milligan
In this episode, we chat with Amanda Milligan about creating newsworthy content. Several of our previous guests have stressed the importance of following the news. Today, we’ll discuss how we can use it to create relevant content for your audience that earns future links. Not only will you get some tips from our guest, but you’ll also hear from Britt and Jackie on resources that have given them ideas for content. You’ll walk away with solid insights on helping your brand build authority and generate press.
In this episode you’ll learn…
How to contextualize the news to fit your brand, no matter what your industry is!
Tools and additional resources to help you brainstorm content ideas
How you can create evergreen content out of the news
Our guest is:
Amanda Milligan is the Head of Marketing at Stacker Studio, a data journalism newswire that partners with brands to create and distribute content to their high-authority publisher network, building brand awareness and earning links for their clients. With a degree in journalism and a decade in content marketing, she’s spent her career helping brands harness the intersection of content and SEO. Her expertise has been published in Entrepreneur, Forbes, TechCrunch, Search Engine Land, Moz, The Next Web, and more, and she’s spoken at industry-leading events, including SMX, MozCon, BrightonSEO, and Pubcon.
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Show Notes:
0:00 — Jackie introduces our guest.
1:53 — Jackie asks Amanda why brands should care about creating newsworthy content.
3:39 — Amanda asks Britt and Jackie how newsworthy content fits into their PR strategies.
7:26 — Jackie asks Amanda to define “newsworthy content.”
11:20 — Jackie and Britt ask Amanda for an example of contextualizing news to fit your brand.
15:00 — Amanda asks Jackie and Britt how they have incorporated this strategy in their pitches.
19:25 — Amanda discusses why certain content worked for Stacker and gives tips on how a newer brand can contextualize the news for their content.
22:49 — Jackie asks Amanda for resources on creating newsworthy content.
25:24 — Jackie asks Amanda her thoughts on BuzzSumo.
26:42 — Britt shares tools that she uses for content ideas.
29:54 — Amanda, Britt, and Jackie discuss Reddit as a useful resource.
37:00 — Jackie asks Amanda if she has any last thoughts or tips.
Connect with Amanda Milligan
Connect with Jackie & Britt
