Episode #18: Intrigue, Exclusivity and Ease with Liz Stevens
“
Intrigue, Exclusivity and Ease.
”
-Liz Stevens, ThinkGlink.com and Best Money Moves on what she looks for in a PR pitch
More love for niche outlets is coming your way! We’re speaking with Liz Stevens, a content producer for ThinkGlink and Best Money Moves. Liz, who wears several hats in-house across 2 different sites, is one of our more unique guests. With her specialty insight, we’ll think you’ll glean a lot for your niche website outreach strategy.
In this episode, you’ll...
Specific pitch strategies you can implement for niche outlets
What things are important to a content producer (as opposed to a staff writer)
What to do (& never to do!) when reaching out to a niche contact
Our guest is:
Liz Stevens, content producer for ThinkGlink and Best Money Moves. She has written for Medium publications like P.S. I Love You, The Startup and Invisible Illness. She also covered topics related to the first amendment for the Illinois Woman’s Press Association.
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Show Notes:
:02 -- Jackie introduces our guest (& all our pets!).
2:54 -- Jackie asks how Liz stays organized.
4:50 -- Jackie asks Liz to share a piece that was pitched to her by a publicist and how it was pitched to her.
6:15 -- Britt asks what commonly used phrases publicists tend to use for exclusives.
8:20 -- Jackie asks how long the pitch was.
8:53 -- Jackie asks if she prefers to hop on the phone for interviews.
9:51 -- Jackie asks if she prefers more research-based pitches over expert-based pitches.
11:05 -- Britt summarizes the real pitch process that Liz presented.
11:34 -- Jackie asks what the title ‘content producer’ entails.
12:35 -- Jackie asks how SEO plays a role into her content planning.
15:35 -- Jackie asks if they accept guest posts.
16:35 -- Jackie asks if they get more traditional link building emails.
17:45 -- Jackie asks if she gets a lot of pitches, and if she reads them all.
18:20 -- Jackie asks if she has an article quota.
19:15 -- Britt asks if she checks her spam folder.
20:41 -- Jackie asks what her pet peeves are.
22:45 -- Jackie asks the best way PR’s can build relationships with her.
23:57 -- Jackie asks if Liz had been to any conferences or events.
24:41 -- Jackie asks Liz to give a shoutout to a publicist of her choice. She gives a shoutout to Colleen Reid at Fractl.
26:00 -- Jackie asks for final words of wisdom from Liz.
Stuff We Talked About
Connect with Liz
Connect with Jackie & Britt
