Episode #25: Create Data-Driven Stories with Volodymyr Kupriyanov
“I firmly believe that Googling these things is way better. Getting to the right data source is always faster by just opening a new tab, and typing in the search bar your topic plus a few keywords. That’s quicker than going through your bookmarks or a spreadsheet with data sources listed.”
-Volodymyr Kupriyanov, on the most efficient way to find a data source
Data is an effective way to amp up your PR storytelling strategy. To help make sense of this, we speak with the smartest data journalist and content consultant we know, Volodymyr Kupriyanov (VK). Get a behind the scenes look of how a PR-driven data study is created from start to finish!
In this episode, you’ll learn all the considerations for creating data-driven content…
Where and how to find reputable data sources
Tips and tricks for uncovering compelling stories within a dataset
Tools for creating beautiful data visualizations
Our guest is:
VK helps marketing agencies and in-house teams use data in their campaigns. Formerly at an agency called Distilled (now part of Brainlabs), VK now works as a freelance researcher, data journalist, content consultant. (If you’re interested in collaborating with VK, we’ve shared his contact information below!)
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Show Notes:
:00 -- Britt talks about the importance of data in a PR strategy.
:24 -- Britt introduces our guest.
:50 -- Britt asks VK what he’s been up to.
4:55 -- Britt asks VK how he finds potential data sources.
15:25 -- Britt mentions the Carl Anthony episode, and the advice he gave regarding “being an expert in your industry” She ties it it back into why this is important with data study ideation. VK agrees and shares his viewpoint in relation to this.
17:44 -- VK shares a shortcut in finding data sources through news stories.
21:22 -- VK gives a word of caution on two things: legalities behind commercial use & biases of data sources.
26:22 -- Britt asks what tips and tricks are for finding the stories within the data source.
33:46 -- Jackie asks VK what visualization tools he recommends.
Things we talked about
Connect with VK
Connect with Jackie & Britt
